Fascinated for a long time by huge advertisement posters, Luis Lorenz Zimmermann wants to make the complexity of overload visible. Especially the overload of older advertisements with new layers reminds him of an overload of memories with new impressions.
Old impressions are forgotten, so he brings memories back and makes them partly visible again. Setting out different motifs from different layer depths orprinting of colored layers is a part of Zimmermann ́s experimental dealing with old and new materials.
Forgotten topics are made visible and set into new contexts by a kind of shift change. The leftover fragments of the original advertisements are peeled off and turned into something new. The motifs are supposed to contrast the common smooth commercial pictures.
